Secondary Research

For my secondary research, I decided to gather a multitude of articles that brought to light the wide array of perspectives regarding the coronavirus pandemic. In doing so, I first identified  my primary research: my mother and grandfather, which then allowed me to go into more depth by accumulating articles to support and refute their stances. 

Considering my mother works in the retail industry, I searched through several websites that discussed the impacts of the coronavirus on the consumer industry as a whole. In doing so, many articles explored the long and short term impacts of the virus. In an article by Forbes Magazine, they examined the three major forces that will immensely change the commerce world in North America, post-pandemic. The first force being what Forbes referred to as “permanent consumer behavior,” the rise of online shopping due to social distancing may become habitual as individuals fear the contraction of the virus when outside. The second force they declared was a “new economic reality.” Given the economy has shut down due to the virus, it will most likely emerge in a state of recession post-pandemic; the rising unemployment rate continues to negatively affect the economy, reaching a record high level in United States history. The third force stated was a “new competitive landscape and partner ecosystem.” As a result of the pandemic, the retail industry has become bifurcated into two categories, high demand pandemic necessities and low demand pandemic necessities. The impacts of the coronavirus on the retail industry have and will continue to be extensive. Furthermore, after I have interviewed my mother, my secondary research will serve as a deeper understanding of the retail landscape.

An article by The Atlantic explored the impact of ageism in regard to the coronavirus. This article provides a needed perspective posing the question of: “Is the reality that elders are most likely to get ill and die from COVID-19 affecting the way countries—particularly the U.S.—are responding to the pandemic?” Highlighting the needed protocol in order to combat the virus fairly among all ages, this article provides several clear and unjust examples of prejudice and descirmination against the elderly. Given that my grandfather falls within the at-risk population, I found this article especially enticing and illuminating; it will provide additional depth into this aspect of the virus’s impacts.

Considering the virus has affected millions of communities around the world, I thought it would be engaging to explore the impacts of the virus on the Chapman community. As the sudden halt of classes was announced on March 12, the mental and physical impacts imposed upon Chapman students has been vast. Several articles by the Chapman Newsroom and Orange County Register have highlighted the effects on the college community, meanwhile supplying coping mechanisms for students experiencing an adverse time with the adjustment. Exploring the Chapman community will give a more in depth analysis of the virus’s impacts on students like myself; my blog posts will also contribute to this narrative.

As the coronavirus is ever changing, I will continue to update my statistics and timeline appropriately. Furthermore, the secondary research I included above is not my only research, as I will incorporate more articles in my website as the virus progresses.

Sources:

https://www.theatlantic.com/culture/archive/2020/03/americas-ageism-crisis-is-helping-the-coronavirus/608905/

https://www.forbes.com/sites/jasongoldberg/2020/03/29/the-impact-of-covid-19-on-us-brands-and-retailers/#78f3c2801452

https://www.chapman.edu/campus-services/career-professional-development/info-for/coronavirus.aspx

One thought on “Secondary Research

  1. Hey Hannah! It really seems like you have a good grasp of the research you will be including in your project. Using resources such as Chapman Newsroom and Orange County Register is really smart and a great way to get relevant information for your topic. Can’t wait to hear more about your project!

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